Do you love making beautiful jewellery and unique pieces? If you have a passion for making gorgeous and bespoke accessories, then you might have already thought about starting a business doing what you love. There’s no doubt that handmade jewellery is a popular item; people love having pieces that were custom made for them, and knowing that they won’t find anything like it on the high street. Whether you make fine jewellery, costume pieces, or unusual designs that stand out from the crowd, selling your artwork can be a great way to bring in some extra income, or even become a full-time business idea for you. Here’s what you need to know to get started.
1. Research Your Market:
First of all, it’s a good idea to define your target market – in short, decide who you are going to be selling to. Are your products aimed at younger or older people? Are they mainly for men or women? How much money are your customers going to be willing to spend? All of this information will give you a better idea of how to market your jewellery business, which type of products to focus on, and what kind of supplies you will need.
2. Set Up Shop:
Before you can start marketing your business, it’s a good idea to have some products ready to go. Decide whether you are going to be selling pre-made jewellery items or custom-making them to order for your customers. Either way, it’s a wise idea to have some examples of different styles and pieces ready to show off, so head over to alexcraft.com to pick up what you need and get started.
3. Your Website:
Selling online is the easiest and cheapest way to make money from your handmade jewellery. You can do this by setting up your own e-commerce website using a hosted platform, get a developer to make a professional website for you, or sell on a merchant’s platform such as Etsy, Amazon or eBay. Most crafters start out on Etsy, but bear in mind that you’ll need to factor in their seller’s fees, so having your own website to direct customers back to after their first purchase can be a great idea for saving money and marketing your brand.
4. Spread the Word:
Last but not least, once you’re ready to go and have an online presence, it’s time to start spreading the word about your new brand. One of the best ways to do this is via social media. Instagram is a great option as it allows you to showcase high-quality photographs of your products and encourage people to visit your online shop. Post across as many social profiles as you can, to reach a wider audience and encourage customer engagements. And remember that the more active you are on social media, the more likely your profiles are to appear in search results and recommendations to potential followers.
If you have a passion for making jewellery, it could become a wonderful business idea!
Photo by Plush Design Studio from Pexels
