For it’s Fall-Winter 2012-2013 campaign, Lacoste L!ve chosed Montreal to reveal it’s latest unconventional talents.
With an extreme climate, different incluences and melting pot population, Montreal is a constant source of inspiration for artists and the perfect playground.
This is season is time for multidisciplinary creative artist Julien Vallée and the band Cosmetics to step in the spotlight as the heart of Lacoste’s new campaign..
Julien Vallée hijacks objects and materials to give them different meanings and tell new stories, just as LACOSTE L!VE does with its collections.
With an extreme climate, different incluences and melting pot population, Montreal is a constant source of inspiration for artists and the perfect playground.
This is season is time for multidisciplinary creative artist Julien Vallée and the band Cosmetics to step in the spotlight as the heart of Lacoste’s new campaign..
Julien Vallée hijacks objects and materials to give them different meanings and tell new stories, just as LACOSTE L!VE does with its collections.
Watch the video asap to see what I’m talking about here and check out Lacostelive.com for more about the project.
The music created by Nic and Aja from Cosmetics reflects what Montreal is like in the middle of
winter: a frozen electro sound with human emotions.
The music created by Nic and Aja from Cosmetics reflects what Montreal is like in the middle of
winter: a frozen electro sound with human emotions.
