that’s a luxury

Yesterday I had the pleasure to attend a conference held by Donald Potard, the founder of the Jean Paul Gaultier house, regarding luxury, myth or reality? We all know that luxury is a reality, from bags and shoes to cars and yachts, but what makes the difference between regular bags and luxury bags, same quality?
In my opinion? The human nature…
Mister Potard, held a wonderful speech about the 10 qualities of luxury, and why people crave luxury items in general.
Frustration and the desire to belong to a certain social group, now I understand why every “girl” around the block buys fake Louis Vuitton bags. But why I would want to belong to that social group? If you walk around certain parts of Bucharest, I bet you’ll see more than a dozen monogram LV Speedy bags, Chanel 2.55 many Prada, Gucci, D&G items and so on.
Mr Potard spoke about luxury as an education too, and in my opinion you can observe that in purchases. When you want only branded items, and by branded mean the logo in “your face”, you want people who don’t know fashion that well to recognize your bag, for an instance. Because almost everyone knows the double c’s and the LV monogram but not everybody can spot a Balenciaga, a Mulberry, a Loewe; and they all are considered luxury brands.
It isn’t all about the fashion and creativity, I loved that he spoke about the business/economics part of luxury too, and as you know that’s my field of study so I can relate somehow. Why the Hermes Birkin is so famous, because there’s a long waiting list for it. The supply doesn’t meet the demand; people “battle” over the highly overpriced few pieces.
We don’t need luxury items, they aren’t a necessity, but we want it.
Still, I’m kinda frustrated because I don’t have a Mulberry bag.I don’t even want a Hermes belt anymore, I saw it on too many people and it lost its charm, Chanel & Louis Vuitton are out of the discussion…Though the emboss LV’s are really cute:)
Luxury items, if everybody has them, what’s the point in getting some? And why AW, for example, isn’t considered a luxury brand, eventhough the prices are high? It doesn’t have a history.



ps: hope I got it right, it was in french and my french isn’t that good..
ps2: read Ioana’s post too.

20 comments

Comments are closed.