To celebrate it’s 150 years anniversary Perrier invites you to join the ultimate party, Secret Place, an experience that brings fantasies to life. Trust me, just see the video above, Agent Provocateur who? Joking, she’s probably wearing that.
Ok, back to the party which is actually an digital interactive feature film and is Perrier’s most innovative campaign to date, allowing users to live out the experience through the eyes of 60 different characters at an exclusive party, and inviting visitors to enter a sweepstakes for a chance to win an invitation to one of five of the wildest parties across the globe.
Combining brand entertainment with gaming, Secret Place, offers users you clues that will lead to a special hidden Perrier bottle, where guests can enter the sweepstakes for a chance to win a trip for two to Carnival in Rio, Ibiza in Spain, St. Tropez in France, Art Basel in Miami or New Year’s Eve in Sydney, Australia. One winner will be selected in a random drawing each week for the five weeks of the campaign.
Watch the video, enter now and tell me how many lives will you live?
One live , one love for sure.