Lanvin for H&M collection update

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So, I guess I was wrong yesterday. Here is some info from the official announcement.

Designed by Lanvin’s artistic director Alber Elbaz, and mens­wear designer Lucas Ossendrijver the collection will go on sale in around 200 H&M stores. It will be launched November 20th in North America and on November 23rd in the rest of the world. The col­lection of both womenswear and menswear will be revealed to the world on November 2, just three weeks before the clothes hit the store, making the launch of Lanvin for H&M among the most antici­pated fashion events of the year.

“H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.” Alber Elbaz, artistic director of Lanvin.

“We are thrilled about Lanvin’s collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is go­ing to be full of wonderful surprises.” Margareta van den Bosch, creative advisor at H&M.

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